Public Relations

Public Relations (PR) involves researching what people think about issues and organizations, and helping to influence those views in an ethical manner. The objective is to place PR clients and employers in a favorable light, and use modern media to do it. However, public relations is not just about media publicity. There are many sub-fields of PR practice. They include community relations (helping organizations be responsive to the needs and opinions of the communities where they operate), government relations (making a case to government policymakers), investor relations (building relationships with shareholders and investment analysts), marketing communications and crisis communication. Sports public relations and celebrity public relations are two more specialized areas.

Career opportunities

While graduates in PR may seek employment in public relations, they also find careers in event management, promotion, advertising, marketing and policy development in both public and private sectors. Public relations graduates have the opportunity to develop in-depth expertise that is often recognized by above-average salaries.

A PR major or minor can be undertaken in the Bachelor of Business or Bachelor of Social Science.

For more information, please visit CourseFinder